Hakutulokset: Kirjoja kirjailijalta W. Marshall
yhteensä 334 hakutulosta
Platform Revolution
Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These …
Platform Revolution
Facebook, PayPal, Alibaba, Uber—these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the …
Understanding Children as Consumers
What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? …
Sales Force Management
In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book’s reputation as a contemporary classic, fully updated for modern sales …
HBR's 10 Must Reads on Platforms and Ecosystems (with bonus article by "Why Some Platforms Thrive and Others Don't" By Feng Zhu and Marco Iansiti)
Help your company adapt to the new rules of competition.If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed …
Let Nobody Turn Us Around
This anthology of black writers traces the evolution of African-American perspectives throughout American history, from the early years of slavery to the end of the twentieth …
The Fastest Bicycle Rider in the World
The true story of Marshall "Major" Taylor, who overcame racial prejudice to become one of the most dominant cyclists in history. Part of Belt's Revival series and with an …
Hadrosaurs
Hadrosaurs—also known as duck-billed dinosaurs—are abundant in the fossil record. With their unique complex jaws and teeth perfectly suited to shred and chew plants, they …
The Seven Powers of Success
The Structure and Performance of Euripides' Helen
Using Euripides' play Helen as the main point of reference, C. W. Marshall's detailed study expands our understanding of Athenian tragedy and provides new interpretations of how …
Son of Classics and Comics
Wonder Woman. Asterix the Gaul. Watchmen. These popular comics, and many others, use classical sources, narrative patterns, and references to enrich their imaginative worlds and …