Hakutulokset: Kirjoja kirjailijalta Isobel Doole
yhteensä 5 hakutulosta
International Marketing Strategy: Analysis, Development and Implementation
International Marketing Strategy
This reader collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and …
Official CIM Coursebook: Strategic Marketing Decisions 2008-2009
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students …
The Official CIM Coursebook
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students …
Strategic Marketing Decisions In Global Markets
This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each …