Would you like more profitable customers?Do you know your people can do better, but struggle to get there?Do you want a highly efficient, successful organisation?If you're keen to take practical action to improve business performance then this is the book for you. BUILD Your Business provides a clear 5 Step Process full of practical ideas you can implement immediately to take your organisation and people to high performance, which will increase business results and customer loyalty. Learn how to: Become a trust builder Understand your most profitable customers Instil alignment across your organisation Lead by supporting your people Defeat organisational politics. John P Dawson and Carmel McDonald are Fellows of the Australian Institute of Management and have over 40 years' combined experience in consulting to organisations in Australia, New Zealand and Asia. Their clients span the public and private sectors, from SMEs to iconic brands. They are passionate about performance improvement and are recognised as experts in the field by the International Society for Performance Improvement.