Mediatutkimus: mainonta ja yhteiskunta

Engaging in a comprehensive examination of reality TV's advertising and promotional strategies, as well as the commodification of viewers, Consuming Reality dissects the unique and …

During the "golden age" of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most …

'This is an impressive piece of sustained research that brings much to the field. It offers real depth in rethinking the post-war boom and there can be little doubt that this will …

Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, …

An examination of "e;cultural zoning"e; in China considers why government regulation of online video is so much more lenient than regulation of broadcast television.In …

Umfassend In diesem Rechtshandbuch geben die Autoren einen umfassenden Uberblick uber samtliche Fragestellungen und erlautern Werbetreibenden, Influencer: innen und deren …

If machine learning transforms the nature of knowledge, does it also transform the practice of critical thought?Machine learning-programming computers to learn from data-has spread …

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a …