Mainonta-, markkinointi- ja sponsorointilainsäädäntö

The International Code of Marketing of Breast-milk Substitutes is the first original legal instrument of its kind adopted by the World Health Organization, in cooperation with …

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily …

Marknadsrätten. En introduktion är en grundläggande lärobok med särskild tonvikt på den svenska marknadsrättens kärnområden – konkurrens- och marknadsföringslagstiftningen. Boken …

Media Law: A Practical Guide (Revised Edition) provides a clear and concise explanation of media law principles. It focuses on the practical aspects of how to protect oneself from …

This book is a detailed study of the debtor-creditor relationship, with particular attention to the position of the unsecured creditor. It deals with this relationship from the …

Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how customers, markets and …

This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and …

New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers …

The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher …