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The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a …

A better way to combat knee-jerk biases and make smarter decisions, from Julia Galef, the acclaimed expert on rational decision-making.

'A classic' - Simon Kuper, Financial Times'Brilliant' - James O'Brien, author of How to be RightThe five laws that confirm our worst fears: stupid people can and do rule the world. …

Updated with a new case study, this revised edition is a how-to guide for building habit-forming products. How do successful companies create products people can't put down? Why do …

When you depend on users to perform specific actions-like buying tickets, playing a game, or riding public transit-well-placed words are most effective. But how do you choose the …

When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology …

Humanity's unique relationship with risk has driven us to defy the evolutionary odds - but as the stakes keep mounting, how long before our luck runs out?

If you don't have a customer onboarding plan set up for your business, you're losing customers and burning future revenues. It's as simple as that. Onboarding is the most important …

Every leader should know the surprising research and strange conclusions of behavioral economics--for fairness, teamwork and productivity You and your colleagues don’t always make …