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Voted #1 in the BBH World Cup of Advertising Books, 2018Winner of the Sales and Marketing Category at the 2019 Business Book AwardsBefore you can influence decisions, you need to …

The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the …

In Doughnut Economics, Oxford academic Kate Raworth identifies the seven critical ways in which mainstream economics has led us astray - from selling us the myth of 'rational …

'A landmark new book.' - The GuardianAge of Discovery looks at the world on the brink of a new Renaissance and asks the question, how do we avoid chaos and disruption, and share …

In the old days, when we made physical products, setting project goals wasn't that hard. But in today's service- and software-driven world, "done" is less obvious. When is Amazon …

Updated with a new case study, this revised edition is a how-to guide for building habit-forming products. How do successful companies create products people can't put down? Why do …

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a …

An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives  “If you’ve read Nudge and think you …

A better way to combat knee-jerk biases and make smarter decisions, from Julia Galef, the acclaimed expert on rational decision-making.

When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology …