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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: …
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are …
The Practice: Shipping Creative Work
For any artist, entrepreneur, or visionary who feels stuck, Seth Godin has a simple answer: commit to the practice. Your work is your art. The successful scientist, entrepreneur, …
Linchpin: Are You Indispensable?
This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that …
The Song of Significance: A New Manifesto for Teams
A soulful re-envisioning of what work and leadership can be, from the visionary mind of renowned author and thought leader, Seth Godin The Song of Significance is a rousing …
This Is Marketing: You Can't Be Seen Until You Learn to See
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of …
Tribes: We Need You to Lead Us
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's …
Purple Cow, New Edition: Transform Your Business by Being Remarkable
The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible. Few authors have had the kind of lasting impact and global reach …
The Carbon Almanac: It's Not Too Late
When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action. The climate is the fundamental issue of our time, …
The Icarus Deception: How High Will You Fly?
In Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus's father made him wings and told him …
The Big Moo
In 2003, Godin's "Purple Cow" challenged organizations to stand out in a world of brown cows--i.e. to create a "big moo." For this follow-up book, he worked with 32 of the world's …