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totalt 10 träffar
Reviving Traditions in Research on International Market Entry
In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry …
Reassessing the Internationalization of the Firm
As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of …
Study Abroad
Business educators everywhere are looking for opportunities where students can gain experiences through study or work in an international context. Study abroad offers meaningful …
Cross-Cultural Buyer Behavior
The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and …
Advances in International Marketing
For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality …
Developments in Australasian Marketing
"Developments in Australasian Marketing" presents excellent examples of the exciting range of marketing research that is being carried out by marketing academics in the …
New Directions in International Advertising Research
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and …
Globalization, the Multinational Firm, and Emerging Economies
Hardbound. This volume provides a selection of the top papers that were presented at an international conference held in Cesme, Turkey in May 1998.
International Marketing and Purchasing
The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). …
Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the …