Sökt på: s. tamer cavusgil
totalt 5 träffar
Conducting Market Research For International Business
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and …
Born Global Firms
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to …
Export Marketing Strategy: Tactics and Skills That Work
This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to …
Conducting Market Research for International Business
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and …
Born Global Firms: A New International Enterprise
This book describes companies that conduct international business at or near the founding of the firm. Despite the limited resources that usually characterize new businesses, these …