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Enlightened Marketing in Challenging Times
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer …
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial …
Celebrating the Past and Future of Marketing and Discovery with Social Impact
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring …
Marketing Opportunities and Challenges in a Changing Global Marketplace
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as …
Finding New Ways to Engage and Satisfy Global Customers
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in …