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totalt 5 träffar
Groundswell: Winning in a World Transformed by Social Technologies
häftad,
2011,
Engelska,
ISBN 9781422161982
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own …
Groundswell, Expanded and Revised Edition
E-bok,
2011,
Engelska,
ISBN 9781422143414
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own …
Marketing in the Groundswell
klotband,
2009,
Engelska,
ISBN 9781422129807
Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with …