Sökt på: internationell ekonomi
totalt 37 träffar
Multinationals: The Swedish Case (RLE International Business)
This book considers the question of the impact of multinationals on Sweden. Based on extensive original research the book examines the benefits and drawbacks of multinationals for …
Multinational Business and Labour (RLE International Business)
Aimed at senior undergraduate and post-graduate students following courses in International Business and Industrial Relations this book examines the labour market effects of …
The Multinational Enterprise (RLE International Business)
The book focuses on the major environmental implications stemming from the growth of the multinational enterprise in a multiple currency world; the international transfer of …
Transnational Corporations and Uneven Development (RLE International Business)
Is the transnational coporation (TNC) an engine of growth capable of eliminating international economic inequalities or a major obstacle to development through a massive drain of …
Multinationals, Governments and International Technology Transfer (RLE International Business)
This book examines the international technology transfer process and the role of both multinationals and host-country governments in that process, with emphasis on the experience …
Strategies for International Industrial Marketing (RLE International Business)
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the …
Strategies for Joint Venture Success (RLE International Business)
Although published thirty years ago this book accurately predicted that joint-ventures would become an increasingly prominent feature on the corporate landscape. This book, based …
International Marketing (RLE International Business)
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the …
Perspectives on International Marketing - Re-issued (RLE International Business)
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to …
The Geography of Multinationals (RLE International Business)
Through a series of international case studies, the nature and the geographical implications of the development of multinational corporations is examined. The volume concentrates …