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totalt 5 träffar
Reconnecting Marketing to Markets
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and …
Digitalized Markets
This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically …
Concerned Markets
The insightful chapters collected here show that markets are a matter of concern because they can be spaces for making concerns matter.'- David Stark, Columbia University, US and …
Fixing Prices
Marketing Performativity
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ …