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Sökt på: david stewart
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totalt 2 träffar
Maladaptive Consumer Behavior
inbunden,
2024,
Engelska,
ISBN 9783031601989
This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical …
Financial Dimensions of Marketing Decisions
inbunden,
2019,
Engelska,
ISBN 9783030155643
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its …
Från
1866 kr