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Sökt på: david a. aaker
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totalt 3 träffar
Strategic Market Management
pocket,
2007,
Engelska,
ISBN 9780470059869
"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact …
Developing Business Strategies
inbunden,
1995,
Engelska,
ISBN 9780471118145
Updated to reflect widespread changes in the business climate of the 1990s, this comprehensive guide to business strategy describes a complete system that managers can use to …
Marketing Research
inbunden,
1983,
Engelska,
ISBN 9780471097402
Från
450 kr