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Sökt på: david a. aaker
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Brand Portfolio Strategy
E-bok,
2009,
Engelska,
ISBN 9781439188835
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio …
Building Strong Brands
E-bok,
2011,
Engelska,
ISBN 9781451674750
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, …