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SQL in a Nutshell
Elegant and descriptive, SQL has long been the essential language for relational databases, but it's a complex language to learn and use. Ideal for experienced programmers, …
SQL in a Nutshell
SQL in a Nutshell applies the eminently useful "e;Nutshell"e; format to Structured Query Language (SQL), the elegant--but complex--descriptive language that is used to …
SQL in a Nutshell
SQL in a Nutshell applies the eminently useful "e;Nutshell"e; format to Structured Query Language (SQL), the elegant--but complex--descriptive language that is used to …
Multilingualism in Later Medieval Britain
Essays reappraising the relationship between the various languages of late medieval Britain. The languages of later medieval Britain are here seen as no longerseparate or …
Professional and Personal Branding from Scratch: Historical Recipes for Winning a Brand New Power Game
Professional Branding, from Scratch delivers difference-making value for soon-to begin professionals, soon-to-retire professionals, and people performing at any professional stage …
Integrated Brand Promotion Management: Text, Cases, and Exercises
Integrated Brand Promotion Management
The Definitive Guide to Brand Building
Marketing is the battle for the customers mind. The goal for any brand is to own a share of customer's minds a position in their mental product grid that has value to the customer …