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Handbook on Brand and Experience Management
inbunden,
2008,
Engelska,
ISBN 9781847200075
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest …
Big Think Strategy
inbunden,
2007,
Engelska,
ISBN 9781422103210
Business leaders need bold strategies to stay relevant and win. In "Big Think Strategy", Schmitt shows how to bring bold thinking into your business by sourcing big ideas and …
Customer Experience Management
inbunden,
2003,
Engelska,
ISBN 9780471237747
Renowned marketer Bernd Schmitt introduces a new marketing paradigm-customer experience management Everyone has stories about terrible customer service-whether they were …
Handbuch Wirtschafts- und Steuerstrafrecht
inbunden,
2019,
Tyska,
ISBN 9783406724398