Sökt på: S. Tamer Cavusgil
totalt 37 träffar
International Business: The New Realities, Global Edition, 5/e ePub
For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. …
Cross-Cultural Buyer Behavior
The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and …
Conducting Market Research for International Business
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and …
Advances in International Marketing
For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality …
International Business
For courses in International Business.This Global Edition has been edited to include enhancements making it more relevant to students outside the United StatesAn innovative …
Developments in Australasian Marketing
"Developments in Australasian Marketing" presents excellent examples of the exciting range of marketing research that is being carried out by marketing academics in the …
Thought Leadership in Advancing International Business Research
This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting …
Doing Business in Emerging Markets
"A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international …
International Business
An innovative and engaging learning system for International Business. Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of …
Internationalizing Business Education
Internationalizing Business Education is a carefully edited selection of twenty-three essays written by leading educators of international business. This exhaustive treatment of …
International Business: The New Realities plus MyManagementLab with Pearson eText, Global Edition
For courses in Business. This package includes MyManagementLab(R) International Business: A Millennial Approach International Business: The New Realities caters to a millennial …
International Business
An innovative and engaging learning system for International Business. Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of …