Sökt på: S. Tamer Cavusgil
totalt 32 träffar
Conducting Market Research For International Business
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and …
Marketing in Asia Pacific and Beyond
This work seeks to reflect both the greater scrutiny of quality of research in international marketing and the diversity of approach. Analytical techniques employed in the papers …
Doing Business in Emerging Markets
Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe.Fully updated in light …
Reviving Traditions in Research on International Market Entry
In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry …
Export Marketing Strategy: Tactics and Skills That Work
This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to …
Born Global Firms
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to …
Reassessing the Internationalization of the Firm
As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of …
International Business: The New Realities, Global Edition -- MyLab Management with Pearson eText (Access Card)
International Business: The New Realities connects to individuals facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors …
Study Abroad
Business educators everywhere are looking for opportunities where students can gain experiences through study or work in an international context. Study abroad offers meaningful …
Cross-Cultural Buyer Behavior
The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and …
International Business: The New Realities, Global Edition
For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. …
Advances in International Marketing
For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality …