Sökt på: Paco Underhill
totalt 10 träffar
Buyology: Truth and Lies about Why We Buy
NEW YORK TIMES BESTSELLER - "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."--Time How much do we know about why we buy? What truly …
Why We Buy
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our …
What Women Want
The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybodys marketplacewhat makes a package, product, space, …
Call of the Mall
Profiling malls as powerful intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture …
How We Eat
An “eye-opening” (Kirkus Reviews) and timely exploration of how our food—from where it’s grown to how we buy it—is in the midst of a transformation, showing how this is our chance …
How We Eat: The Brave New World of Food and Drink
An entertaining and timely exploration of how our food--from where it's grown to how we buy it--is in the midst of a transformation, showing how this is our chance to do better, …
What Women Want: The Science of Female Shopping
The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace--what makes a package, product, …
e-Study Guide for: Why We Buy : The Science of Shopping by Paco Underhill, ISBN 9780684849140
Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for …
How We Eat
An ';eye-opening' (Kirkus Reviews) and timely exploration of how our foodfrom where it's grown to how we buy itis in the midst of a transformation, showing how this is our chance …