Sökt på: Josh Bernoff
totalt 8 träffar
Outside in: The Power of Putting Customers at the Center of Your Business
What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising …
Writing Without Bullshit
Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It's time for Writing …
Groundswell: Winning in a World Transformed by Social Technologies
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own …
Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. a Comprehensive Guide for Authors
Your brain burns with a powerful idea worth sharing. Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and …
Marketing in the Groundswell
Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with …
Groundswell, Expanded and Revised Edition
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own …