Sökt på: Hans Kjellberg
totalt 12 träffar
Theories and perspectives in business administration
Business administration is a scientific field described as complex, diverse, and eclectic. Acknowledging the multiplicity of the field and the many challenges faced by students of …
Concerned Markets
The insightful chapters collected here show that markets are a matter of concern because they can be spaces for making concerns matter.'- David Stark, Columbia University, US and …
Reconnecting Marketing to Markets
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and …
Reconnecting Marketing to Markets
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and …
Fixing Prices
Digitalized Markets
This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically …
Digitalized Markets
This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically …
Marketing Performativity
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ …
Marketing Performativity
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this 'gap' …
Marketing Performativity
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this 'gap' …
Reconnecting Marketing to Markets
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and …