Sökt på: Gordon Foxall
totalt 38 träffar
Consumer Behaviour
Building on the success of the first edition , the new edition of of Consumer Behaviour has been fully revised and updated to be even more student friendly. Through the author …
Intentional Behaviorism
Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and nature of cognitive explanation of behavior by empirically determining the scope of an …
Context and Cognition in Consumer Psychology
Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion …
Marketing Firm
Handbook of Developments in Consumer Behaviour
Strategic Marketing Management (RLE Marketing)
This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. …
Corporate Innovation (RLE Marketing)
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, …
Consumer Behaviour (RLE Consumer Behaviour)
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on …
Handbook of Developments in Consumer Behaviour
This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the …
Consumer Psychology for Marketing
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing …
Interpreting Consumer Choice
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple …
Addiction as Consumer Choice
A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of …