Sökt på: Edward L. Bernays
totalt 18 träffar
Propaganda
Public Relations
Public Relations, Edward L. Bernays and the American Scene
Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with …
Biography of an Idea
The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays …
Morale: First Line of Defense?
Crystallizing Public Opinion
Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he …
The Broadway Anthology
Your Future in Public Relations
Public Relations
Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or …
Propaganda
Crystallizing Public Opinion
A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. …