Sökt på: David A. Aaker
totalt 39 träffar
Strategic Market Management
Business students studying strategy and marketing courses in the UK and Europe. Developing and implementing strategies is now very different than it was only a few decades ago, …
Building Strong Brands
Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.
Strategic Market Management
Strategic Market Management
"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact …
Managing Brand Equity
The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, name awareness, and …
Brand Portfolio Strategy
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio …
Three Threats to Brand Relevance
"e;Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged …
Spanning Silos
Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the …
BRAND LEADERSHIP
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by …
Brand Portfolio Strategy
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio …
Essentials of Marketing Research, 2nd Edition with SPSS 17.0
Part I The Nature and Scope of Marketing Research.Chapter 1 A Decision–Making Perspective on Marketing Research. Learning Objectives. Introduction. Role of Marketing Research …
Brand Equity & Advertising
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real …