Sökt på: Bernd H. Schmitt
totalt 9 träffar
Marketing Aesthetics
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this …
Handbook on Brand and Experience Management
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest …
Big Think Strategy
Business leaders need bold strategies to stay relevant and win. In "Big Think Strategy", Schmitt shows how to bring bold thinking into your business by sourcing big ideas and …
Experiential Marketing
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd …
Experiential Marketing
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd …
There's No Business That's Not Show Business
Say goodbye to "e;business as usual"e;--to succeed today you need show business! How do you market in today's "e;experience culture"e;--as conventional …
Customer Experience Management
Renowned marketer Bernd Schmitt introduces a new marketing paradigm-customer experience management Everyone has stories about terrible customer service-whether they were …
Handbuch Wirtschafts- und Steuerstrafrecht
Online Targeting und Controlling
Das Internet verspricht seit seiner kommerziellen Nutzung den „Gral der Werbewirtschaft“ gefunden zu haben: Massenwerbung ohne Streuverluste. Bisher konnte es dieses Versprechen …