Sökt på: Gordon Foxall
totalt 38 träffar
Corporate Innovation (RLE Marketing)
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, …
The Routledge Companion to Consumer Behavior Analysis
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the …
Strategic Marketing Management (RLE Marketing)
This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. …
Consumers in Context
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the …
Context and Cognition in Consumer Psychology
Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion …
Consumer Behaviour (RLE Consumer Behaviour)
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on …
Marketing in the Service Industries
First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, …
Handbook of Developments in Consumer Behaviour
Consumer Behaviour Analysis
Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making …
Marketing in the Service Industries
First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, …
The Marketing Firm
This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order …
Consumer Psychology in Behavioral Perspective
This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book …