Sökt på: Böcker av Svend Hollensen
totalt 26 träffar
Marketing: A Relationship Perspective (Second Edition)
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a …
Marketing Planning
The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in …
Multi Pack: Marketing Management:A Relationship Approach with Marketing in Practice Case Studies DVD:Volume 1
This Valuepack consists of Marketing Management: A Relationship Approach, 1/e by Hollensen (ISBN: 9780273643784) and Marketing in Practice Case Studies DVD: Volume 1, 1/e (ISBN: …
Marketing Management
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As …
Marketing Research
Emphasises on the transformation of secondary and primary data into managerial insights, providing coverage of qualitative and quantitative research methods. This book is a useful …
Quintessence of Marketing
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, …
OneKey CourseCompass: Global Marketing
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Online Course Pack: Global Marketing
Global Marketing
"All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the 'Internet of Everything', which revolutionizes the whole marketing …
Business-to-business Marketing Management
The latest book from Cengage Learning on Business-to-Business Marketing Management
Global Marketing
Fourth edition. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real …
OneKey Blackboard: Global Marketing
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