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Persuasive Imagery
E-bok,
2003,
Engelska,
ISBN 9781410607256
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the …
Från
894 kr
Persuasive Imagery
inbunden,
2003,
Engelska,
ISBN 9780805842029
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the …
Från
648 kr
Marketing Issues in Transitional Economies
E-bok,
2012,
Engelska,
ISBN 9781461550099
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new …