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Breaking Up America
E-bok,
2007,
Engelska,
ISBN 9780226817514
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers …
Breaking Up America
inbunden,
1997,
Engelska,
ISBN 9780226817491
A study of target marketing, this text exposes the advertising industry and its strategies for homing in on the American consumer. Combining analysis of contemporary practices with …
Från
367 kr
The Advertising and Consumer Culture Reader
inbunden,
2009,
Engelska,
ISBN 9780415963299
Commercial breaks, radio spots, product placements, billboards, pop-up ads—we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads …
Från
832 kr