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Organizational Semiotics
This edited volume brings together two largely separate fields – organization studies and multimodal social semiotics – to develop an integrated research agenda for the novel …
Relational and Multimodal Higher Education
This book proposes a relational turn in higher education by conceptualizing knowledge and pedagogy as relational and multimodal, analyzed through three dimensions of relationality: …
Multimodality Studies in International Contexts
This collection responds to the need for theoretically informed and methodologically grounded empirical research on the global transformations in multimodal human communication and …
Multimodal Chinese Discourse
This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional, and …
Multimodal Experiences Across Cultures, Spaces and Identities
This book explores the interplay between various semiotic modes in multimodal texts and the ways in which they are employed to express cultural translation, seeking to expand …
Reading Images for Knowledge Building
This innovative volume provides a new analytic framework for understanding how meaning-making resources are deployed in images designed for knowledge building in school science.The …
Appraisal, Sentiment and Emotion Analysis in Political Discourse
This book adopts a multi-method multimodal approach to the study of online political communication, applying it to case studies from the United Kingdom, France, and Italy towards …
Popularizing Science in the Digital Era
This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal …
Multimodality and Social Interaction in Online and Offline Shopping
This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of …
Multilingualism from Manuscript to 3D
This collection explores the links between multimodality and multilingualism, charting the interplay between languages, channels and forms of communication in multilingual written …