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The Negotiation Edge
The Negotiation Edge is a two-part book that will make you a better negotiator.The first half is a negotiating tutorial complete with checklists and worksheets. It details on …
The Emergent Approach to Strategy
Despite how much is written about strategy, and money spent on it, reports of chronic failures persist. Two causes dominate. Strategy is still not fully defined and strategy …
Digital Marketing Management, Second Edition: A Handbook for the Current (or Future) CEO
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.Told from the perspective of marketing strategy, it puts digital marketing …
Moving the Needle with Lean OKRs
Leaders in the digital era are faced with breaking into new markets, disrupting existing ones, and doing so with more precision than ever before just to keep up with their …
An Introduction to Survey Research, Volume I
Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly …
Moving the Needle With Lean OKRs
Leaders in the digital era are faced with breaking into new markets, disrupting existing ones, and doing so with more precision than ever before just to keep up with their …
Human Resources As Business Partner
In current “what’s new” topics this is the biggest. Just how does HR become a business partner? This book is a step-by-step guide to becoming a business partner and showing the …
Equipment Leasing and Financing
This book explains how companies that sell equipment and other products can increase product sales and add an additional profit center by establishing their own innovative leasing …
Designing Service Processes to Unlock Value
The service process design landscape is changing, with many of the previous limitations disappearing on how and by whom services are delivered. Opportunities for new service design …
Business Engineering and Service Design, Volume I
This book provides the foundations of BE, reviews the disciplines integrated within its methodology, and presents plentiful evidence of its power by giving detailed application …
Applied Regression and Modeling
The book is divided into three parts - (1) prerequisite to regression analysis followed by a discussion on simple regression, (2) multiple regression analysis with applications, …
Innovative Pricing Strategies to Increase Profits, Second Edition
Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new …