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Integrated Marketing Communications
häftad,
2022,
Engelska,
ISBN 9783030764159
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly …
Integrated Communications in the Postmodern Era
häftad,
2014,
Engelska,
ISBN 9781349482047
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, …
Raising the Corporate Umbrella
häftad,
2001,
Engelska,
ISBN 9781349425327
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & …