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totalt 3 träffar
Marknadsföring, människor och interaktion
häftad,
2016,
Svenska,
ISBN 9789144110042
Marketing management är det mest inflytelserika perspektivet inom marknadsföring i dag. Perspektivet har fått stor spridning inom såväl näringsliv som offentlig sektor. Men vad …
Unboxing marketing : creating value for consumers, firms, and society
danskt band,
2020,
Engelska,
ISBN 9789144137506
How can marketing create value for consumers, firms, and society? What are the major societal trends that shape contemporary marketing? How and why has marketing become so …
Theories and perspectives in business administration
danskt band,
2020,
Engelska,
ISBN 9789144127088
Business administration is a scientific field described as complex, diverse, and eclectic. Acknowledging the multiplicity of the field and the many challenges faced by students of …