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Scientific Advertising
Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a …
My Life in Advertising
Scientific Advertising
Scientific Advertising - Masters of Marketing Secrets: from the First Great Copywriter
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been …
Ma vie dans la publicité
My Life in Advertising - Masters of Marketing Secrets: A Copywriter's Journey to Success
This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief …
My Life In Advertising and Scientific Advertising
Bringing the best of Claude C. Hopkins together. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. 1) …