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Managing Product Innovation
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result …
Business-to-Business Marketing Management
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. …
Organizational Culture, Business-to-Business Relationships, and Interfirm Networks
This volume provides in-depth understanding about business-to-business (B2B) and organizational relationships. Studies included identify real-life relationship paradoxes and …
Designing winning products
Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing …
Interfirm Business-to-Business Networks
Nearly all business-to-business firms interact and have contractual relationships with upstream, downstream and parallel operating enterprises. How firms design and implement …
Evaluating Marketing Actions and Outcomes
What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What …
Deep Knowledge of B2B Relationships Within and Across Borders
Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include …
Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished …
Creating and Managing Superior Customer Value
"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value …
E-Services Adoption
This volume serves to recognize the uniqueness of the moment; the number of new users of e-services worldwide will double during 2015-2018 (moving from 2 billion users mostly …
Making Tough Decisions Well and Badly
Where do brilliant executive wisdom and actions come from? Making Tough Decisions Well and Badly (MTDWB) assesses the literature that examines executives’ conscious and …
Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics
Volume 22 includes two main chapters in both Part A and B. It appears in two parts because all chapters offer great depth in coverage of core issues senior executives must address …