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Consumer Neuroscience
klotband,
2017,
Engelska,
ISBN 9780262036597
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.Contrary to the …
The Handbook of Science and Technology Studies
klotband,
2007,
Engelska,
ISBN 9780262083645
A comprehensive and authoritative overview of current research, major theoretical perspectives, and new research directions in the study of science, technology, and society.Science …