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Why We Buy
Synopsis coming soon.......
Why We Buy
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our …
What Women Want
The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybodys marketplacewhat makes a package, product, space, …
Call of the Mall
Profiling malls as powerful intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture …
How We Eat
An “eye-opening” (Kirkus Reviews) and timely exploration of how our food—from where it’s grown to how we buy it—is in the midst of a transformation, showing how this is our chance …
What Women Want: The Science of Female Shopping
The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace--what makes a package, product, …
How We Eat
An ';eye-opening' (Kirkus Reviews) and timely exploration of how our foodfrom where it's grown to how we buy itis in the midst of a transformation, showing how this is our chance …