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Strategic Brand Management
pocket,
2011,
Engelska,
ISBN 9780273737872
Develop your students' brand management skills with practical insights from the industryStrategic Brand Management, 2nd edition, equips your students with the tools and knowledge …
Strategic Brand Management
pocket,
2008,
Engelska,
ISBN 9780273706328
Finely focused on the "how to" and "why" throughout, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. This …