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Global Marketing
Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international …
Global Marketing
Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international …
Essentials of Global Marketing
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing …
Global Marketing
Essentials of Global Marketing
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing …
The Quintessence of Marketing
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, …
Global Marketing
This text written from the perspective of the firm competing in international markets. Developed primarily for undergraduate and graduate courses in global/international marketing, …
The Quintessence of Marketing
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, …
Marketing Management, 3rd edn
Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models …
Marketing Management
This work is written for people, mainly students, who want to know how the relationship and the traditional marketing approach (in combination) affect the development of effective …
Marketing: A Relationship Perspective (Second Edition)
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a …
Marketing Planning
The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in …