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Social Beings
It is a nearly universal truth that people need people; humans have adapted to life with other humans, and the interactions and relationships that result are the most relevant …
The Human Brand
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands …
Handbook of Social Psychology, 2 Volume Set
The foremost reference resource for academics, researchers, and graduate students in psychology looking for the most current, well-researched, and thorough information in the field …
Handbook of Social Psychology, Volume 1
First published in 1935, The Handbook of Social Psychology was the first major reference work to cover the field of social psychology. The field has since evolved and expanded …
Handbook of Social Psychology, Volume 2
The classic Handbook of Social Psychology has been the standard professional reference for the field of social psychology for many years. Now available in a new edition, Volume 2 …