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Relationship Marketing
E-bok,
2010,
Engelska,
ISBN 9781446200087
The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How …
Från
799 kr
Social Interaction And Organisational Change, Aston Perspectives On Innovation Networks
E-bok,
2001,
Engelska,
ISBN 9781783261833
This book provides a detailed, multi-disciplinary analysis of innovation networks in a variety of organisational settings. All the contributors are employed at Aston Business …