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Purple Cow
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they …
This is Marketing
Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the …
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: …
Do the Work
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are …
The Practice: Shipping Creative Work
For any artist, entrepreneur, or visionary who feels stuck, Seth Godin has a simple answer: commit to the practice. Your work is your art. The successful scientist, entrepreneur, …
Linchpin: Are You Indispensable?
This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that …
Icarus Deception
What boss wouldn't want employees to believe that obedience and conformity are the keys to success? This book shows us how it's possible and convinces us why it's essential.
This Is Marketing: You Can't Be Seen Until You Learn to See
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of …
Tribes: We Need You to Lead Us
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's …