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totalt 27 träffar
Do the Work: Overcome Resistance and Get Out of Your Own Way
"e;There is an enemy. There is an intelligent, active, malign force working against us. Step one is to recognize this. This recognition alone is enormously powerful. It saved …
Why CRM Doesn't Work
CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make …
Na, ez már marketing! – Nem látnak, amíg nem tanulsz meg látni
„Erre vártál mostanáig. A lehetoségre, hogy az üzeneted végre azokhoz jusson el, akiknek szüksége van a termékedre, hajlandók fizetni érte és beszélni róla. Meggyozodésem, hogy ezt …
Carbon Almanac
When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action.The climate is the fundamental issue of our time, …
Summary of the book of all marketers liars
"All marketers are liars", it is a book written by American businessman Seth Godin, who has many books that have been translated into several languages, and his books have topped …
Az alkotás rutinja
Bízol magadban eléggé, hogy kreativitásodat másoknak is megmutasd? Napjainkban mindannyiunktól kreativitást várnak: eredeti megoldásokat és ötleteket, méghozzá „parancsra”. Ettol …
Poke the Box
Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackagedIf you are happy being just a dreamer, perhaps you …
All Marketers are Liars
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: …