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Advertising
pocket,
2012,
Engelska,
ISBN 9780273760894
The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples …
Advertising
E-bok,
2013,
Engelska,
ISBN 9780273760917
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced …