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Service-Dominant Logic
pocket,
2014,
Engelska,
ISBN 9780521124324
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', …
Från
368 kr
Service-Dominant Logic
E-bok,
2014,
Engelska,
ISBN 9781139949910
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', …
Från
490 kr