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totalt 14 träffar
Social Media and Africa's Public Sector
This book focuses on developing a systematic approach to understanding the transformations in Africa's public sector social media landscape. Looking at the use of social media from …
Creative Industries and International Business Development in Africa
The international business environment has undergone major turbulence in 2020 following the onset of lockdowns, travel restrictions and social distancing all prompted by Covid-19. …
Understanding the Higher Education Market in Africa
This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher …
Higher Education Marketing in Africa
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students' selection process, …
Strategic Marketing of Higher Education in Africa
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and …
Customer Service Delivery in Africa
Customer service management is one of the key pillars of today's business environment. Businesses operating in sub-Saharan Africa and other frontier markets have begun to embrace …
Business Administration
The progress of several businesses was severely challenged through the advent of the COVID-19 pandemic, with several businesses collapsing globally. Apart from the pandemic, the …
Hospitality and Tourism Marketing
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the …
Responsible Management in Emerging Markets
Responsible Management in Emerging Markets: A Multisectoral Focus is in response to the dearth of literature on responsible management in emerging economies. It discusses diverse …
Strategic Marketing of Higher Education in Africa
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and …
Understanding the Higher Education Market in Africa
This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher …
Customer Service Delivery in Africa
Customer service management is one of the key pillars of today's business environment. Businesses operating in sub-Saharan Africa and other frontier markets have begun to embrace …