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Church Wake-Up Call
Is your church viable in the changing marketplace of today--and tomorrow?Today's church market is comprised of four cultural paradigms--Youth, Baby Busters (Generation X), Baby …
Stress in College Athletics
Stress in College Athletics: Causes, Consequences, Coping addresses the causes and consequences of stress in college sports and offers effective coping mechanisms that will help …
Concise Encyclopedia of Church and Religious Organization Marketing
Discover the marketing basics to draw new membersand more fundsto your church!Though more and more religious organizations increasingly attempt to use marketing techniques to …
Marketing Management
Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable …
Fundamentals of Strategic Planning for Healthcare Organizations
A straightforward and practical guidebook, Fundamentals of Strategic Planning for Healthcare Organizations explores the basic principles of planning and maps out key routes for …
Strategic Planning for Collegiate Athletics
Comprehensive and concise, Strategic Planning for Collegiate Athletics offers a step-by-step approach to planning and managing successful athletic programs. For athletic …
Doing Business in Mexico
Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the …
Organizational Behavior
Develop effective management skills with up-to-date theory and research!An effective understanding of workplace behavior requires a solid grounding in both principles and practice. …
Market Analysis
Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective …
Market Opportunity Analysis
The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketabilityMarket Opportunity Analysis: Text and …
Marketing Your Business
Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It …
Concise Encyclopedia of Insurance Terms
The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health …